C4 Energy x STARBURST Brought the Ultimate Candy Shop Experience to ComplexCon

In an effort to help get the word out, the popular performance energy drink unleashed the C4 Energy x Mobile Candy Flavor Shop on the streets of L.A. Loaded with tons of C4 and STARBURST® candy, the customized truck showed up and showed out everywhere from Santa Monica and Hollywood to UCLA football games and, most recently, ComplexCon. Along the way, the fully-stocked ride caught the attention of celebrities like Swae Lee, Chanel West Coast, actress Malika Haqq, and comedian Adam Waheed, among others. 

Suzette James ushered attendees into the truck, where they could snap pictures, taste test all the flavors, and get their fill of STARBURST® via a built-in candy dispenser. There was also a special giveaway that allowed participants the chance to win one of the C4 Energy Custom Flavor Kicks. Designed by sneaker customizer Mark Nash, each pair (four in total) is inspired by a different C4 Energy x STARBURST® can candy flavor.

c4energy.com.