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Google PlayAfter clothing store H&M released a new collection featuring Justin Bieber’s face printed across several articles of clothing, the Canadian pop star took to Instagram to denounce it, stating that H&M moved forward with the collection without his approval.
The collection includes a sweatshirt, a bag, and a dress with Bieber’s face and lyrics etched onto them.
“I didn’t approve any of the merch collection that they put up at H&M,” he wrote in a now-expired Instagram story. “All without my permission and approval. SMH I wouldn’t buy it if I were you.”
![](data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 135 76"></svg>” alt=”Justin Bieber Instagram story” loading=”lazy” decoding=”async” height=”480″ width=”640″/></picture></div><figcaption>Image via Instagram</figcaption></figure>
<p>He added a second post, slightly more inflammatory than his first.</p>
<p>“The H&M merch they made of me is trash and I didn’t approve it don’t buy it,” he wrote in the second story.</p>
<figure class=)
![](data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 135 76"></svg>” alt=”Justin Bieber Instagram story” loading=”lazy” decoding=”async” height=”480″ width=”640″/></picture></div><figcaption>Image via Instagram</figcaption></figure>
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In a statement to CBC News, H&M denied any wrongdoing.
“As with all other licensed products and partnerships, H&M followed proper approval procedures,” H&M explained.
As of the time of writing, none of the aforementioned products are available to purchase on either of H&M’s Canadian or American websites.
