Toyota and Verdy Represent for AAPI Influence in Pop Culture at ComplexCon

This past ComplexCon, Toyota and Complex partnered together to bring the car brand’s support for Asian and AAPI communities to life through an Asian-led shopping experience celebrating Complex’s 20th anniversary, all curated by Japanese designer Verdy. 

The two-day event showcased 10 AAPI brands to watch, including CarService, UPRISERS, See You Later, and Fake as Flowers. Carefully selected by Verdy, each brand represented a unique view into the artistic minds of a burgeoning generation of AAPI creatives brewing in the hip-hop and pop culture space. The brands showered the showroom floor with varsity jackets, socks, graphic tees, and more, and introduced consumers to the upcoming names they need to know in streetwear.