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T-Pain linked up with Twitch to sign an official partnership, strengthening a connection between the music and livestreaming communities.
Along with the partnership, T-Pain is hosting an exclusive listening session to release his new single “I’m Cool With That,” which was made in collaboration with the Twitch community and will live on the “Powered by T-Pain” Twitch playlist.
In a statement about the new collaboration, Twitch VP and Head of Music Tracy Chan said the new deal reflects how the company is trying to empower artists and show that they can make a living off music. “Twitch has always been a creator-centric service, and we are consistently pioneering new ways in which musicians can live off their art,” she said. “T-Pain is a shining example of a Twitch creator who is leveraging his community to curate his sound and give back—and he is inspiring other creators of all levels to do the same.”
A press release notes that “the music category on Twitch has grown immensely over the past year—increasing 550% year over year.”
Pain was already an avid Twitch streamer before he made it official with the company. The rapper hosts several different shows and often listens to up-and-coming artists’ music live, offering his opinion on it.
“My favorite moment on Twitch of all time was discovering BigCheeseKIT and signing him to Nappy Boy Gaming,” T-Pain told Complex.
Included in the new deal, T-Pain will also be doing monthly “Post Ya Song” and “Post Ya Beat” reviews on Twitch, where he’ll accept entries from community producers.
T-Pain will drop his new single “I’m Cool With That” with the Twitch community tonight (Oct. 28) on the platform.
