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Google PlayThere’s new and exciting talent everywhere. Artists across all disciplines often learn from leaders of the past to forge ahead and create their own distinctive styles. It’s a trusted formula for many of today’s top-selling trendsetters. But finding developing artists that are truly pushing the boundaries of what’s possible can be challenging if you don’t know where to look. Luckily, Spotify’s Fresh Finds playlists make that discovery simple and enjoyable for audiences worldwide.
Launched in 2016, the Fresh Finds playlists are a dual-purpose hub for listeners who crave something new, as well as independent artists wanting to be heard. Since then, Fresh Finds has featured more than 27,000 artists from different genres whose music has taken off reaching listeners globally.
To expand upon the success of the playlists, Spotify launched the Fresh Finds marketing program in May 2021. The initiative aims to give indie artists useful tools to succeed in both the competitive streaming world and their careers in the long term.
Samsung aims to give Rose and other up-and-coming artists, such as Otis Kane, Blu De Tiger, Fiji Blue, maye, and ELLIANA useful tools to grow their careers whether it’s helping them drive their creative process, share their work with loved ones, or connect with fans.
“The phone is really important to my creative process,” Blue De Tiger says. “The hands-free video options are really, really cool—especially for me because I’m constantly filming what I’m doing and I need both of my hands to play. I’m very heavily on social media… Nowadays, it’s important to have your fans be involved and see your journey from start to finish.”
Each artist was able to use either the Galaxy Z Flip3, Galaxy Buds Pro, or Galaxy S21 5G for their creative needs. In parallel, the associated marketing amplification on Spotify was able to help them grow their following and expand their fanbase throughout the course of the year.
Take a listen to the latest Fresh Finds Spotify Singles tracks and dig into the other Fresh Finds artists in the playlist below.
