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Google PlayMichael Rubin’s Fanatics and Jay-Z, as well as several other familiar names, are among those confirmed to have acquired Mitchell & Ness.
In a statement shared with Complex, Rubin touted the Philadelphia-based company as an “iconic brand” with a limitless future.
“I’m incredibly excited for Fanatics to partner with this incredible group of innovative owners to build upon the company’s already strong business that has kept the brand culturally relevant for more than 100 years,” the Philadelphia 76ers partner and Fanatics CEO said. “Growing up as a kid in Philadelphia, we looked at Mitchell & Ness as a badge of pride, and I truly believe this legendary brand has no limit.”
Moving forward, the aim is to achieve a marrying of Mitchell & Ness’ business model with the Fanatics platform, including via a product portfolio expansion and a push for more global recognition. Mitchell & Ness will continue to operate as a separate entity within the larger Fanatics Commerce framework, meaning Mitchell & Ness CEO Kevin Wulff will retain his current title while reporting to Joe Bozich, President of Fanatics Brands.
