Crocs Links With General Mills on Cereal-Inspired Shoe Collection for Cocoa Puffs, Trix, and More

Crocs is serving up another collaborative collection.

In partnership with General Mills, the footwear brand has officially launched its “Rise N’ Style” collection—a four-piece range that celebrates some of the most beloved breakfast cereals. The collection launched Wednesday with the Cinnamon Toast Crunch Classic All-Terrain Clog, which feature a brown and white marble pattern that evokes the cereal’s milky color and instantly recognizable flavor. The clog will also come with a handful of Jibbitz charms that include a bowl of cereal and the Cinnamon Toast Crunch logo.

The first drop is available in adult and kids sizes via Footlocker stores, as well as the online shops for Foot Locker, Kids Foot Locker, Champs Sports, and Eastbay. The styles range between $45-$70.

The second Rise N’ Style drop will go down in July, offering three more clogs inspired by Trix, Honey Nut Cheerios, and Cocoa Puffs. Just like the Cinnamon Toast Crunch iteration, the following designs will feature Jibbitz and an all-over marble pattern that takes cues from their respective packaging. They will also be available in adult and kids sizes, as well as the Crocs Classic Clog and Classic All-Terrain Clog styles.

Stay tuned as more information about the second release becomes available. The launch comes about a month after Crocs released its unisex Lucky Charms clogs.