Walmart to Pull Juneteenth Ice Cream Flavor Following Criticism

Walmart has issued a statement in response to criticism over a Juneteenth ice cream flavor.

As seen on Twitter and elsewhere in recent days, the flavor in question—from Walmart’s in-house Great Value brand—included swirled red velvet and cheesecake.

“Share and celebrate African-American culture, emancipation, and enduring hope,” a message on the side of the ice cream pint read.

Amid social media commentary spurred by photos of the ice cream flavor on shelves, many pointed to the Black-owned brand Creamalicious as a more worthy alternative. The brand, whose Right as Rain Red Velvet Cheesecake flavor was highlighted in response to the Walmart controversy, is available at a number of participating supermarkets, as well as online.

In a statement shared with Fox Television Stations on Monday, a Walmart spokesperson addressed the concerns raised about its Juneteenth ice cream flavor.

“Juneteenth holiday marks a celebration of freedom and independence,” the company said, per KTTV. “However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.”

Complex has reached out to a Walmart rep for additional comment. This post may be updated.

Last summer, President Biden signed legislation making Juneteenth a federal holiday. In comments delivered at the time, Biden said the day marks “not only the commemoration of the end of slavery in America more than 150 years ago,” but also a reminder of the “ongoing work” that’s ahead.

“In short, this day doesn’t just celebrate the past; it calls for action today,” Biden said.