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Google PlayFor celebrity makeup artist William Scott, the perfect look is all about skin. “Just let the skin show as much as possible,” they tell us on a transatlantic call from London.
The Miami native and New York transplant made a name for themself working with the likes of Pat McGrath and François Nars to moguls like Padma Lakshmi and Naomi Campbell. Scott got their start by doing their sister’s makeup and hair before relocating to New York to pursue beauty as a career and study under some of the best names in the business.
While YouTube and social media may lead you to believe that flawless skin is all about full coverage, Scott adheres to a “less is more” approach. They suggest that the average makeup lover is a bit too heavy-handed in their application recommending: “If you put some on, take like half of it off, and then go in smaller and put a little bit more.”
Finding a shade that matches your skin is just as important as how you apply the makeup. Thankfully, more companies are embracing the need to diversify their color range and the clientele they market to, making beauty accessible for all. From offering a broad range of shades to inclusive advertising that markets to and considers BIPOC and gender-variant buyers. Scott notes that makeup is beginning to mirror all the people who love and use it, and it’s impacting the human experience on a grander scale.
