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Google PlayOn Mar. 7, the Chicken Big Mac will officially launch in participating McDonald’s stores across Canada. The idea is simple: picture a Big Mac, but instead of two beef patties, the sandwich will have two chicken patties instead.
Jeff Anderson, McDonald’s senior manager of menu innovation in Toronto, met with CTV News to explain that he had spent two years fine-tuning the sandwich.
“I remember taking a bite of it and thinking, ‘Wow, this is a Big Mac but it’s a little bit different,” Anderson said. “We knew we had to keep the identity, but how do we integrate the chicken part of it into that? It is a lot of pre-work that comes into this before we make something that goes to market.”
According to CTV News, Anderson was trained as a chef at the Culinary Institute of Canada.
Anderson added that inspiration for the Big Mac came as the company noticed many people were already swapping chicken patties from other menu items into the traditional Big Macs.
The Chicken Big Mac had previously made its way to the United Kingdom and sold out in less than two weeks. McDonald’s then tested the idea of bringing the Chicken Big Mac to the United States last summer. It remains to be seen whether the Chicken Big Mac will have such an impact on Canada.
